Course curriculum

  • 1

    Welcome

    • Introduction - Watch this first

    • Your Workbook

    • Resources + Bonuses
  • 2

    Module 1 - Content Fortress

    • Introduction

    • What is a Content Fortress

    • Rules to follow when creating content

    • Content Fortress Matrix
  • 3

    Module 2 - Your Goals

    • Introduction

    • Understanding your goals

    • Goal planning tool

    • You target audience
  • 4

    Pillar 1 - Repelling Content

    • Introduction

    • What is "repelling content"

    • Who should you repel?

    • How to create repelling content

    • How to communicate repelling content
  • 5

    Pillar 2 - Attracting Content

    • Introduction

    • What is attracting content?

    • Who to attract

    • How to create attracting content

    • How to communicate attracting content
  • 6

    Pillar 3 - Sales Content

    • Introduction

    • What is sales Content?

    • Examples of sales content

    • How to create sales content

    • How to communicate sales content
  • 7

    Pillar 4 - Pricing Content

    • What is pricing content?

    • Examples of pricing content

    • How to create pricing content

    • How to communicate pricing content
  • 8

    Pillar 5 - Guiding Content

    • What is guiding content?

    • Examples of guiding content

    • How to create guiding content

    • How to communicate guiding content
  • 9

    Pillar 6 - Process Content

    • What is process content?

    • Examples of process content

    • How to create process content

    • How to communicate process content
  • 10

    Pillar 7 - Culture Content

    • What is culture content?

    • Examples of culture content

    • How to create culture content

    • How to communicate culture content
  • 11

    Pillar 8 - Opinion Content

    • What is opinion content?

    • Examples of opinion content

    • How to create opinion content

    • How to communicate opinion content
  • 12

    Bonus Content

    • How to use content within your sales process